Lure Fishing

A design that is a consistent catcher of fish. Developed to target fish that are feeding just below the surface, this lure is designed to run shall...

Probably the best-selling surface lure in the UK for bass fishing. This lure has accounted for thousands and thousands of captures! It is an excell...

Similar in design to the Xorus Patchinko, the Frosty is a subtle lure. It has the same angled head as the Patchinko but packs a much slimmer body, ...

A distance casting lure that has reached a cult like status amongst bass anglers. Designed for bass fishing, it is also affective at luring other p...

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

SOMARI 90 is a new IMA surface bait with a debut 05.2018. You can move the wobble just below the surface, or let it slowly descend to deeper areas....

A larger version of the Silent Salt Skimmer with a weighted tail for long, pinpoint accurate casting. A subtle surface lure that works particularly...

A subtle surface lure that works particularly well for shy and vigilant bass, when a gentle approach is required. This top water lure works best wi...

Another long casting lure in the Sasuke range, the Sasuke Reppa 120 is the lure of choice when bass are feeding on baitfish at the surface. It has ...

IMA Sasuke continues to prove itself as one of the best bass lures ever. The 120 is a good lure for when you need to cast a bit further as this mod...

IMA Sasuke Goriki

An all-round lure that is comfortable fishing in estuaries, surf beaches and in calmer situations such as harbours and bays. It has a small, bait f...

The Ima Nabarone 125S has been designed by two of Japans leading lure manufacturers Ima and DUO this collaboration is to bring you the final chapte...

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturers Ima and DUO this collaboration is to bring you the final chapte...

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and ...

A floating, shallow diving lure that despite its low weight is a great caster thanks to the internal tungsten weight. Ideally used in shallow water...

A floating, shallow diving lure that works in the sub-surface layers down to 20cm, allowing it to be fished in very shallow water and above reefs, ...

IMA Popkey

A slim profile, floating, shallow diving lure designed for fishing at long distances. The subtle vane on the front of the lure keeps the lure strea...

Another extra-long casting lure from IMA. The Hound Glide features a streamlined profile, subtle vane and IMA’s legendary tungsten weight transfer ...

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound se...

A top water lure from IMA that has been designed for the walk the dog style retrieve. The design was supervised by IMA Pro Staffer Hitoshi Suzuki t...